The 'How To' Marketing Forum

Hi Guys,

I thought I would prop this question out there for some feedback. It seems only a handful of people who venture online actually make money doing it. Arguably there is a lot of information out there, and one can get unfocused (I had that problem in my first years online). But I feel there is a deeper underlying reason for such a high failure rate.

Any clues?

Regards,

Kimi

Whatever you talk about, you always find that a vast majority of people will fail at it.
They just don't have the necessary mindset that they need to persist through failure!

Hi Kimi,

There are literally dozens of reasons (10 generic ones are below). And they are usually the same reasons an offline business fails.

1. Lack of competence.

2. Blindly following a program.

3. Being focused more on making money than serving a market.

4. Lack of capital.

5. Passionate about the concept but not traffic.

6. Weak products.

7. Employee rather than owner mindset.

8. Wanting the maximum from the minimum.

9. Blaming everyone by themselves for failure.

10. Big dreams but small plans.

Great Post, Kimi

This will tie into some of what Kimi wrote.

One of the largest reasons is because people do not have the time it takes
nor the dedication. Internet Marketing is very time consuming. If you don't
really love this (internet-marketing), I really don't see that you will make a future in it.

Deepo

I think that a complete mindset is what they lack.

Proper decision can also be one of the cause on why do people fail.

Hi everyone, I think that internet marketing can be carried on various ways and that there are many areas that can go with that. It depends on where you have your interests. It is just that profits are galore in each and every area and it’s up to you to judge the right one.

Actually .. it's simple

I base this on the facts behind all the people that I have helped.
They started out with the right attitude then fell into the HYPE
of the guru marketers. One thing led to another ... before long
they caught their tail and realized they had wasted money and time.

There's just too much incorrect info on the Net targeted at the
beginning marketer that leads them astray.

Marketing online is simply a matter of focusing on a specific market;
finding the best area of that specific market where you can add value;
then create a marketing campaign for that specific market.

Just my opinion ...

The following are reasons based on my own experience as well as what I've heard others say:

1. Lack of step by step guidance - you know what to do but not necessarily how to do it and in what order. After a while you just become confused and give up alltogether.

2. Lack of time - as someone has already mentioned, it takes time and dedication to be successful, and many people just don't have the time, especially if they have a full time job. It's very difficult to succeed (to me, at least) by just working an hour or two a day on your internet business.

3. Lack of motivation - many people are not willing to do whatever it takes to make their internet business successful. They tend to work on it only when they feel like it.

4. Fear of failure - some are not willing to try new things or take a risk because they're afraid they might fail.

5. Information overload - unfortunately, people fall for the hype in each product sales pitch, thinking that every product offered to them will be the one that will make them successful. So they buy all the different products, maybe go over them once (if even that), and often times find that the techniques are not that easy to implement, so they put them aside and move on to the next product and so on. So they wind up having all kinds of products and programs on their hard drive and not following any of the teachings or implementing any of the techniques.

It's complex! It's easy enough to put a website up (and people call it a turnkey system!) but it takes time to get indexed,the site may not be competitive enough regarding good keywords (to be indexed on a page someone might find), people follow too many pipers and end up going around in circles, techniques go out of date and no longer work. Tutorials have too much filler information and not enough technical how to information, and there are so many systems to learn.

Finally people start with marketing ebooks and not a bigger niche or choose a highly competitive niche and can't yet compete for the traffic. Traffic is the hardest thing to master and people spend too much time creating pages and fixing things and not enough on promoting, link building or contacting jvs. People fail because it's time consuming and they are wearing too many hats.

How do people succeed? Pick one ebook or system and follow all the steps including keyword research, and link building, free classifieds, social bookmarking, adwords etc. Spend one week on the site and four weeks on traffic rather than the other way around. Unsubscribe from lists that don't offer you anything but more products. If you need it, go looking for it. Don't buy for future sales until you make sales with what you have. Learn something new everyday. Blog and share something about yourself. Keep the day job until you can match it's wage.Decide specifically what you want to do.

Either

Put up multiple Adsense sites
Sell a product.
Sell an affiliate product.
Create and Flip sites.
Offer a service.
Create one authority site or blog.

But not all! Pick one and promote it, promote it, promote it.

It really is complex!

Please don't feel like a failure if you are failing! Stop and think about what you are doing and pick one thing and concentrate on it. Learn from the official sites - watch Googles videos, read expert blogs that offer free information, improve your skills, look for forum posts that ask a question such as what is the best way to get traffic, best affiliate program, best website editor etc and follow the links.

It's my humble opinion that too many gurus are as bad as too many cooks. Keep it simple as you can, it's complex enough!

For this reason I'm going start a thread called which guru helps you the most? If you have been helped immensely by being on someone's list, please share it with us.

Great answer Unique!

You hit it on the button. Focus and persistence. People move on to something else too soon.
You have to promote something for 90 solid days before you really know if it is going to be profitable or not.

And not waste time buying another "secret" ebook system. Or wasting time checking your clickbank account ten times a day.
Keep on doing more promoting get that link everywhere you possibly can.

Don't let checking email slow you down either. Set 3 times a day you check your email and the rest of the time spend on
promotions and marketing. Tinkering with a site is another huge time waster. Build it and get it looking good and then spend time marketing and building incoming links.

Most marketers fail because they expect to have more profits and make more income meanwhile what they supply is less valuable or worthy to be bought by consumers at a higher price. These marketers finally end up with a loss.

Hi everyone, I think that internet marketing can be carried on various ways and that there are many areas that can go with that. It depends on where you have your interests. It is just that profits are galore in each and every area and it’s up to you to judge the right one.

Simple, they give up! It takes time to learn "how to" DO internet marketing and make money at it - it took me 4 years to go full time. But the way I see it, college was four years and my expensive degree in "Alcohol 101" never did pay off for me. =)

But seriously, people simply give up before they "get it" - it's a business, not something that builds itself and not something that happens overnight, like a lot of people claim. The big guys didn't wake up one day and POOF, there's a fat list waiting in their autoresponder - they had to build it one piece at a time.

Most people don't have the staying power to overcome the obstacles and hurdles. There was a point where I was nearly homeless, lost a car, job, was completely broke - but somehow I found a way to pay aweber and my hosting account - I just found a way. It wasn't easy and I'm far from "there", and by all means - I have not "arrived" - but looking back it was worth every pitfall and learning curve. I wouldn't change any of it.

When you stick with something and you're committed to it (meaning you'll do what you say you will do, long after the mood you said it in has left you) eventually things start to fall into place and the right people, information, and events just seem to present themselves when you're ready for them to, then one day you look back and you're like, WOW! I'm making money at this. How cool!

But if I would have quit, I'd never know what I know now or be where I'm at. A guy told me one time, he said, "Billy, go as far as you can see and when you get there, you'll be able to see farther." The problem is when WE stop the process and throw in the towel - at that point we're beat - BUT IF WE NEVER QUIT - THEN WE CANNOT FAIL - failing doesn't happen until we say it does. It's up to us. It's our choice to succeed vs. fail. The question is, will you keep going until that day comes?

Billy Davis

PS: Don't miss out on this...

Systems work and people fail. LOL