Traffic Rule #1: Target your marketing to
a single individual buyer.
Traffic Rule #2: refer to TR 1.
The goal of marketing is not to create a traffic jam,
your aim is to find people who will buy.
People who will become your customers for life.
Targeted is the key: select your keywords
with care and imagination to ensure that your
advertising is really well targeted, and your costs
will be minimised. Select the exact bookmarking tags
that your visitor would type into search.
Set up tracking to aim for a high conversion rate,
then your targeting efforts will be paying off.
Offer visitors a free gift (related to the product
you're offering) in exchange for their email addy.
Don't think in terms of traffic in the thousands:
think of marketing to an individual person.
When you meet one, you can start building
a relationship with her
MikeR